A music-driven brand repositioning that transformed Days Inn from a budget hotel chain into a cultural gateway for concertgoers — driving double-digit occupancy gains across key markets.
The Challenge
Days Inn was perceived as an outdated budget option — functional but forgettable. The brand needed to connect with younger, experience-driven travelers without abandoning its value-conscious core. Traditional hotel marketing wasn't cutting through.
The Insight
Concert tourism was booming — fans were traveling farther and spending more to see live music. Days Inn properties sat along nearly every major tour route. The opportunity: become the official hotel of the concert road trip.
The Solution
A 360° campaign positioning Days Inn as the home base for music fans on the road. From curated Spotify playlists and concert venue takeovers to in-app tour routing and late-night check-in perks — every touchpoint pulsed with live music energy.
Strategic Foundation
We reframed Days Inn from "cheap place to sleep" to "the smart choice for fans who'd rather spend on experiences." The strategic unlock paired functional brand truths (free Wi-Fi, comfortable beds, nationwide footprint) with emotional resonance through live music culture — creating a positioning no other budget chain could claim.
Creative Execution
From street-level posters outside concert venues to billboards along major tour routes, the "See You On Tour" creative system turned every Days Inn sign into a beacon for music fans. Bold yellow frames, concert photography, and the unmistakable tagline made the brand unmissable in the cultural landscape.
Digital Ecosystem
We partnered with Spotify to create the "On The Horizon" playlist series — curated by emerging artists touring through Days Inn markets. Each playlist became a geo-targeted ad unit, served to users traveling toward concert cities.
Results
+18%
Occupancy Lift
Across 12 targeted markets during campaign flight
2.4M
Spotify Streams
On branded playlists with 34% ad recall among listeners
+31%
Brand Consideration
Among 18-34 demographic in campaign markets
"The Days Inn campaign proves that when you anchor a brand in culture instead of category, you don't just compete — you change the conversation entirely."
— Stephon Jacob, Founder & Strategy Lead
A community-centered brand campaign that repositioned Cedars-Sinai from an elite hospital into a trusted neighbor — deepening emotional connections across LA's diverse communities.
The Challenge
Cedars-Sinai was renowned for clinical excellence but perceived as exclusive and inaccessible by many LA communities — especially in underserved neighborhoods who needed care the most. The brand needed to close the distance.
The Insight
Research revealed that LA residents trusted institutions that showed up — physically and consistently — in their neighborhoods. Cedars-Sinai didn't need to tell people they cared; they needed to be seen caring.
The Solution
A grassroots campaign rooted in community activation — pop-up health events, neighborhood storytelling, and partnerships with local organizations. "HERE FOR LA" wasn't a slogan — it was a promise made visible on the streets.
Strategic Foundation
The strategic response anchored on three pillars: digital microsites that mapped community resources by neighborhood, live activations that brought health education directly to block parties and community centers, and storytelling that amplified real voices from the communities Cedars-Sinai serves.
Community Activation
Cedars-Sinai teams showed up in South LA, East LA, and the San Fernando Valley — not with billboards, but with blood pressure screenings, nutrition workshops, and genuine conversation. The "HERE FOR LA" red shirts became a familiar, welcome sight at block parties, farmers markets, and community health fairs.
More Stories
Each story captures a different facet of the campaign — from health equity roundtables to neighborhood celebrations — showcasing Cedars-Sinai's commitment to being more than a hospital. Being a neighbor.
Results
40K+
Community Touchpoints
Direct health interactions across 12 LA neighborhoods
+24%
Trust Lift
In brand perception among underserved communities
85%
Message Recall
Among residents exposed to HERE FOR LA activations
"HERE FOR LA proved that the most powerful healthcare marketing doesn't happen in a boardroom — it happens on a folding table at a community block party, with a blood pressure cuff and a genuine conversation."
— Stephon Jacob, Founder & Strategy Lead
When NFL superstar Sauce Gardner needed a signature sauce, we brokered the partnership with Buffalo Wild Wings — turning a nickname into a nationwide QSR product launch that dominated sports media.
The Challenge
Ahmad "Sauce" Gardner was the hottest rookie in the NFL — and his name was a marketer's dream. But with no existing QSR partnership, the opportunity required connecting the right dots between athlete, brand, and cultural moment before anyone else did.
The Insight
NFL rookies rarely land major endorsement deals before taking a snap. But Sauce's personality, his generational talent, and the built-in product tie-in created a window that wouldn't stay open. Speed to market was the entire play.
The Solution
We brokered the partnership, shaped the product concept, and orchestrated a launch that hit during peak NFL preseason — pairing Sauce Gardner with Buffalo Wild Wings for a signature Sauce Sauce that earned national coverage across sports, business, and culture press.
The Partnership
Sauce Gardner — the New York Jets' fourth overall pick and eventual Defensive Rookie of the Year — was already a cultural phenomenon before his first regular-season game. His nickname, his swagger, and his connection to younger audiences made him the perfect partner for Buffalo Wild Wings.
The "Sauce Sauce" launch turned a natural brand-athlete fit into a product with real shelf presence — a signature wing sauce that gave fans a literal taste of the Sauce Gardner experience.
Results
150M+
Earned Impressions
Across sports, business, and culture media
#1
Trending Topic
On Twitter/X during launch week in sports category
National
Press Coverage
USA Today, Front Office Sports, The Martin Agency & more
"Some deals are just meant to be. Sauce Gardner and Buffalo Wild Wings wasn't just a partnership — it was destiny with a side of ranch."
— Stephon Jacob, Founder & Strategy Lead
We captured and amplified the historic moment when the Commanders announced they would retire Hall of Famer Darrell Green's No. 28 jersey — producing the announcement video on Meta Ray-Ban glasses for an intimate, first-person perspective.
The Moment
Hall of Famer Darrell Green spent 20 seasons with the Washington franchise — but his No. 28 had never been officially retired. New ownership under Josh Harris wanted to make things right. The announcement needed to feel personal, not produced.
The Approach
We captured the announcement on Meta Ray-Ban smart glasses — giving fans a raw, intimate view from the perspective of someone in the room. No crew, no rig, no distance. Just the moment as it happened, through the eyes of a witness.
The Amplification
The video and story were picked up by ESPN, NFL.com, and The Washington Post — generating national coverage for the Commanders, Darrell Green, and a moment of genuine franchise redemption. Zero paid media. Just a story worth telling.
Press Coverage
The Darrell Green No. 28 retirement announcement earned coverage across the NFL media landscape — all driven by the content we captured and the relationships we leveraged.
Brand Experience
Beyond the Darrell Green moment, our work with the Commanders spanned brand strategy, fan experience, cultural partnerships, and product collaborations.
Metro Takeover
WMATA "Hail to Legacy" transit station campaign
Nike Legends on Feet
28/81 sneaker pack honoring Darrell Green & Art Monk
Fan Experience
From CLAMP CAMP youth football training to "Party Like It's '91" throwback celebrations, each activation was designed to reconnect the franchise with its multi-generational fanbase.
Our partnership with the National Museum of African American History and Culture brought the Commanders brand into one of the most prestigious cultural institutions in the country — bridging sports, history, and community.
On the Ground
From the red carpet to the war room — our partnership with the Washington Commanders was built on presence, relationships, and an unshakable belief that the franchise's best chapters were still unwritten.
Results
3
National Outlets
ESPN, NFL.com, and The Washington Post
$0
Paid Media
100% earned coverage through storytelling & relationships
28
Retired Forever
Darrell Green's number now hangs in the stadium
"Capturing history on a pair of Ray-Bans wasn't a gimmick — it was the right tool for the right moment. Intimate, immediate, and unforgettable. Darrell Green deserved nothing less."
— Stephon Jacob, Founder & Strategy Lead
We bring the same strategic rigor and creative firepower to every brand we partner with. Let's talk about yours.
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