Jacob Strategy Group

Richmond, VA

Make choosing you easy.

We make good businesses easier to choose.

Jacob Strategy Group helps businesses become easier to notice, understand, trust and choose. We find the truth that makes a business worth choosing, then turn it into strategy, creative and systems that drive growth.

The Choice Audit Talk To Us
Notice • Understand • Trust • Choose • Strategy Before Spend • Jacob Strategy Group •

Brands & Clients I've Worked With

Call of Duty Days Inn amazon music Washington Commanders Papa Johns Cedars-Sinai Buffalo Wild Wings Two Twelve Networking Group Cavalier Moving IPTB Clinical Research Burger King NY Knicks NY Giants Jerryck Jacob Photography S&A Home Experts Sweetie Boy Auto Repair Elite Zone Fitness

The Truth

Good businesses lose out on customers when they are difficult to notice, understand, trust or buy from.

Our Point of View

Advertising has one job: help the customer choose.

  • A beautiful brand that nobody understands fails.
  • An ad that generates the wrong leads fails.
  • A website that gets traffic but creates doubt fails.
  • A lead that receives poor follow-up is wasted.

The Choice Journey

01

I don't know you

02

I understand you

03

I trust you

04

I choose you

What We Actually Do

Five steps to
easier to choose.

This is how we make choosing you easy in order, with nothing skipped.

01

Find the reason

Talk to the owner, employees, customers and lost prospects.

  • What is uniquely true about the business?
  • Why do current customers really choose it?
  • What is preventing more people from choosing it?
  • What can the business credibly promise?
02

Make the reason clear

Turn the truth into language people can repeat.

  • Positioning
  • Customer promise
  • Brand voice
  • Messaging
  • Creative platform
  • Campaign ideas
03

Make the reason visible

Express it everywhere the customer looks.

  • Website
  • Content
  • Advertising
  • Social media
  • Photography & video
  • Partnerships & experiences
04

Make choosing easy

Remove every point of friction between interest and action.

  • Calls to action
  • Lead forms
  • Intake
  • Response time
  • CRM
  • Follow-up
  • Consult booking
  • Onboarding
05

Measure the choice

Know exactly where the choice happens — and where it stops.

  • Who noticed
  • Who responded
  • Who booked
  • Who purchased
  • Where people stopped
  • Why people chose or declined

Start Here

The
Choice
Audit

A two-week engagement that answers one question.

What is making it difficult for customers to choose this business?

Request Your Audit

What You Get

Owner & team interviews

Customer interviews

Competitor review

Website & messaging assessment

Customer journey review

Lead follow-up assessment

The clearest reason to choose the business

Three immediate growth opportunities

A 90-day action plan

Featured Work

Strategy that
became something.

Four projects. Four different problems solved.

Cedars-Sinai Brand Playbook cover slide dated May 2024 with teal gradient background and logo Healthcare

One idea united a healthcare system.

Brand strategy spanning 40+ departments.

View Case
Ahmad Sauce Gardner in yellow jacket poses with buffalo wings announcing Sauce Sauce with Buffalo Wild Wings Sports / QSR

A nickname became a nationwide product.

Sauce Gardner's "Sauce Sauce."
Man in maroon suit and white shirt smiling at Washington Commanders event on red carpet Sports / PR

A historic announcement became national news.

Earned coverage across ESPN, NFL.com and The Washington Post.

Professional headshot of a smiling woman with long braided hair wearing a black blazer and light blue blouse

Legal / Professional Services

A law firm built a stronger engine for growth.

Marketing leadership, content, advertising and lead generation.

View Case
View All Work

Featured Video Work

Stories that
generated leads.

Cavalier Moving brand film

Moving & Logistics

Speed and care, captured in motion.

Brand film for Cavalier Moving.

Cedars-Sinai HERE FOR LA campaign

Healthcare

A hospital's story told through its community.

HERE FOR LA campaign for Cedars-Sinai.

First person shooter game scene with futuristic gun, representing Call of Duty campaign

Gaming / Entertainment

A franchise launch that broke the internet.

Campaign launch for Call of Duty.

View All Video Work

Our Belief

Every customer has a choice. Our job is to help businesses win it.

From one of many options to the business customers understand, trust and choose.

Start a Conversation

Let's find out what's making it difficult for customers to choose you.

Tell us about your business and we'll start with The Choice Audit — a two-week engagement that finds the friction and the fix.

Capabilities

Everything the choice requires.
One team to make it happen.

We combine senior marketing leadership with hands-on execution across strategy, creative, and the systems that turn interest into revenue.

Strategy

  • Fractional CMO leadership
  • Growth strategy
  • Brand positioning
  • Audience research
  • Go-to-market planning
  • Campaign strategy
  • Performance measurement

Creative

  • Campaign concepts
  • Photography
  • Video production
  • Graphic design
  • Brand identity
  • Messaging & copywriting
  • Website design

Growth

  • Google Ads
  • Meta Ads
  • SEO
  • AI search visibility
  • Social media
  • Website optimization
  • Lead generation
  • Reporting & optimization

Who We Help

Strong businesses that are harder to choose than they should be.

You know your value. The problem is making customers see it. JSG becomes the senior partner that finds the reason, makes it clear, and removes every point of friction between interest and action.

Business Owners Managing Partners CEOs Lean Marketing Teams Service Businesses Growth-Minded Orgs

The JSG Model

Senior thinking without the full-time overhead.

Get the strategic leadership of a fractional CMO plus the creative and growth team needed to execute the plan — and fix whatever sits between interest and revenue.

Think

We identify the opportunity and build the growth plan.

Make

We create the campaigns, content and digital experiences.

Grow

We launch, measure and improve what works.