How much does a fractional CMO cost?

The cost depends on the company's needs, the level of leadership required and whether JSG is also responsible for execution. Fractional support typically costs considerably less than hiring a full-time chief marketing officer and building an internal department.

Is a fractional CMO the same as a marketing consultant?

Not exactly. A consultant may analyze a problem and provide recommendations. A fractional CMO takes an ongoing leadership role, establishes priorities, guides execution and remains accountable for marketing performance.

Can JSG execute the marketing plan?

Yes. JSG can provide strategy, campaign development, website design, SEO, paid advertising, content, video, photography, graphic design and reporting. We can also oversee your existing employees and vendors.

How long does an engagement last?

Some businesses begin with a focused strategic diagnostic or planning project. Others retain JSG for ongoing fractional leadership and execution. The structure is based on the business's goals and internal capabilities.

Do you only serve businesses in Richmond?

No. Jacob Strategy Group works with businesses in Richmond, throughout Virginia and across the country. Richmond businesses receive the added benefit of local support for meetings, photography and video production.

Fractional CMO · Richmond, VA

Fractional CMO Services in Richmond, VA

Senior marketing leadership without building an entire department.

When your website, advertising, content and vendors are working independently, marketing becomes expensive and difficult to measure. JSG gives your business one experienced leader to establish the strategy, direct the work and drive execution.

Request a Strategic Diagnostic

Tell us what is happening with your marketing. We'll identify the gaps, opportunities and most valuable next step.

Strategy and marketing experience involving Cedars-Sinai, Papa Johns, Buffalo Wild Wings, Days Inn and Goodman Allen Donnelly.

You may not need more marketing.

You may need someone to lead it.

A fractional CMO may be the right fit if:

You are investing in marketing but cannot tell what is producing results.

Your vendors and internal team are working without a unified strategy.

Your business depends too heavily on referrals.

Your messaging changes across your website, advertising and sales materials.

Marketing decisions are being made reactively.

You have reached a growth plateau.

You need experienced leadership but are not ready to hire a full-time CMO.

What does a fractional CMO do?

A fractional chief marketing officer serves as a senior marketing leader on a part-time or contracted basis. The role is not simply to provide ideas. It is to establish direction, align the people doing the work and connect marketing decisions to business objectives.

Depending on your needs, Jacob Strategy Group can provide:

Marketing audits and opportunity assessments

Brand positioning and messaging

Audience and competitive research

Annual and quarterly marketing planning

Budget and channel recommendations

Campaign strategy

Vendor and internal-team leadership

Lead-generation strategy

CRM and intake-process improvement

Performance reporting and optimization

Executive marketing guidance

Your Differentiator

Strategy and execution under one roof

Many fractional CMOs provide strategic recommendations but rely on your business to execute them. Many agencies execute marketing tactics without providing senior-level strategic leadership. Jacob Strategy Group brings both sides together.

Think

Research and diagnose
Establish priorities
Develop the strategy
Align teams and vendors

Make

Create campaigns and content
Build websites and landing pages
Produce video and photography
Design marketing materials

Grow

Generate and nurture leads
Improve SEO and paid media
Track performance
Optimize investment

One strategic partner leads the plan, creates the work and measures its impact — so your marketing operates as one connected system.

Built for established service businesses

Especially built for law firms, healthcare organizations and established professional-service businesses, JSG provides fractional marketing leadership for growth-minded organizations that need experienced direction without hiring a full-time executive.

Additional industries we serve:

Real estate businesses

Home-service companies

Local and regional businesses

How the engagement works

1

Strategic Diagnostic

We examine your business goals, audience, current marketing, lead sources, vendors, systems and performance.

2

Growth priorities

We identify the most important opportunities and determine what should happen first.

3

Marketing roadmap

We create a focused plan covering messaging, channels, campaigns, responsibilities, measurement and budget.

4

Execution leadership

We guide your internal team and vendors — or use JSG's creative and digital capabilities to execute the work.

5

Measurement and optimization

We track meaningful business outcomes and adjust the plan based on what is working.

Experienced thinking made practical

Jacob Strategy Group is led by Stephon Jacob, a VCU Brandcenter-trained strategist and marketing director with experience across global agencies, healthcare, professional services and growing businesses.

His background includes strategy and marketing work involving brands such as Papa Johns, Buffalo Wild Wings, Cedars-Sinai, Days Inn and Goodman Allen Donnelly.

Papa Johns Buffalo Wild Wings Cedars-Sinai Days Inn Goodman Allen Donnelly

Proof

Marketing leadership that produced measurable growth

Case Study

Virginia Law Firm

JSG connected strategy, content, advertising, intake and performance reporting into one marketing system — helping the firm reach its highest monthly contract total in three years.

FAQs

Your marketing needs an owner.

If your business is investing in marketing without clear direction, more activity is not necessarily the answer. You need someone to establish priorities, connect the work and remain focused on the business outcome.

Jacob Strategy Group provides the strategic leadership and execution support needed to build a more focused marketing system.

Request a Strategic Diagnostic

Tell us what is happening with your marketing. We'll identify the gaps, opportunities and most valuable next step.